A little while ago, director Alex Engel of ADDigital decided to take advantage of his European heritage and spend some time overseas. "I lived in Berlin for three months, but my goal was to be shooting the entire time I was in Europe," says Engel, who recently helmed Web spots for the NHL and HVS Executive Advisors through ADDigital. He chose Vespa as his subject, shooting in Germany, Bavaria, France, the UK, Greece, and, ultimately, the US.
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