MoonRap.com

Vespa: ADDigital's Alex Engel Builds Relationships Across the Globe

A little while ago, director Alex Engel of ADDigital decided to take advantage of his European heritage and spend some time overseas. "I lived in Berlin for three months, but my goal was to be shooting the entire time I was in Europe," says Engel, who recently helmed Web spots for the NHL and HVS Executive Advisors through ADDigital. He chose Vespa as his subject, shooting in Germany, Bavaria, France, the UK, Greece, and, ultimately, the US.

The Budweiser Super Bowl XLIV Commercial You Didn't See

There was some decent Bud stuff on the Super Bowl this year: "Fences" was heartwarming and "T-Pain" for Bud Light was aiight, but the Budweiser spot everyone is talking about is the one that didn't make it. By everyone, we mean no one, but the point here is that what matters now is what has ALWAYS mattered, and you only need one thing to sell beer: a funny little Italian dude.